ladbrokes-logoLadbrokes plc. is a name synonymous with gaming and betting, and is considered to be a premier brand name within the bookmaker market. One of the world’s leading gaming and betting companies, Ladbrokes originated in 1886, and now has over 13,000 employees in Britain, and over 15,000 worldwide.

In the UK, Ireland, Belgium and Spain, they are considered the market leaders in retail bookmaking, and they run more than 2,800 retail betting shops. Ladbrokes also offer thousands of betting markets through their internet, mobile and telephone facilities.

Their online market is in excess of one million active clients who are spread over 13 tailored sites in nine different languages, and with 17 currencies being supported. The Ladbrokes sites are covered by the highest level of security, and their impressive range of sports betting and gaming services are available 24 hours a day, 365 days a year. Ladbrokes has developed a product and marketing relationship with Playtech, and are concentrating on building their digital capabilities in order to become fully e-enabled.

Main Points of Ladbrokes

  • Company name: Ladbrokes plc.
  • Agency Type: Bookmaker
  • Headquarters: Brisbane, Queensland, Australia
  • License: Norfolk Island Gaming Authority
  • Betting Options: Horseracing, Sports betting, Novelty Betting
  • Live Betting: Phone
  • Minimum Bet: $0.50
  • Deposit Options: Visa, MasterCard, bank transfer, BPAY, POLi
  • Withdrawal Options: Bank transfer
  • Currencies Offered: AUD
  • Languages: English

Full Review of is an Australian managed local operation, under the name of Ladbrokes plc. and have offices in Sydney, Melbourne & Brisbane staffed by sporting enthusiasts and experts. With over 125 years of experience in the international betting and gaming market, Ladbrokes plc. have certainly broadened their horizons since their 1886 origins. They now have over 15,000 employees across the UK, Ireland, Belgium, Spain & Australia, over 2,800 retail-betting shops and 13 tailored websites in nine different languages.

In Australia, they are considered to be one of the most innovative bookmakers, with a huge range of sports betting products available, which have been specifically tailor-made for their Australian customer base. Their catch-phrase of ‘Bet Better with’ is backed up by their promise of value, product innovation, depth of markets and a superior user experience on the web and via mobile technology.

Reasons to Sign Up to Ladbrokes

  • Trusted brand with strong international recognition
  • Up to date features and ease of use
  • Excellent welcome deposit bonus
  • Can split bonus credit into up to four bets
  • Massive range of sports and racing markets
  • The website is safe and secure
  • Bet in 3 clicks with Quickbet
  • Favourite vs. Field
  • Rewarding promotions
  • Online wagering 365 days a year
  • 24/7 customer service

Besides the unbeatable weekly promotions that are available at, the website offers some exciting and innovative products, such as Pick Your Own Odds, Fixed Price Exotics, Favourite vs. Field and QuickBet. The betslip-skipping fast betting device, called Quickbet, is quite handy, with Ladbrokes hailing it as the greatest innovation in online betting.

They offer over 9000 markets per week, allowing you to easily bet on all of the Aussie favourites like horseracing, NRL, AFL, cricket, PGA, Rugby, tennis and many more sports. Ladbrokes also offer novelty betting, which allows you to wager on current affairs and entertainment events. For a bit of extra entertainment, take a BetQuiz, which is exclusive to Ladbrokes. With all of the traditional types of betting that you’re used to, combined with the innovative and entertaining markets on offer, you can’t go wrong. Even better is the fact that they will match you up to $250 when you join, and this can be bet in up to four wagers, rather than used in one go.

Contacting Ladbrokes

  • Site:
  • Phone: 1300 LADBROKES (523 276)
  • Fax: 1300 124 888
  • Email:
  • Post Mail: 461-473 Lutwyche Road, Lutwyche, QLD, 4030

Sign Up to Ladbrokes

Visit the Bookmaker website to sign up now.

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